Osaka Bar

A KAISEKI restaurant that provides a pre-fixed menu as well as a variety of lunch selections.

Osaka Bar is a well-known Japanese restaurant in Sydney, Australia, specializing in high-end kaiseki cuisine. The outbreak of the COVID-19 pandemic forced the restaurant to close temporarily. After the pandemic subsided, the owner, driven by passion, decided to reopen the establishment. However, over time, people’s initial impressions of Osaka Bar faded, and amidst fierce competition in the market, the business struggled to stand out. At this juncture, Osaka Bar urgently needed to revive the fond memories of its existing customers and attract new potential patrons. That’s when the client approached our BOM Creation team.

Black Gold Card

Through in-depth communication with the client, we gained a thorough understanding of their needs. Drawing on practical insights, we provided recommendations and tailored a suitable marketing and promotion plan. This included crafting and promoting content on popular social media platforms such as Little Red Book, Instagram, Facebook, redesigning and developing the client’s website, positioning and promoting their brand effectively, and utilizing database development, such as using Mailchimp for customer outreach.

Exclusive Small Gifts

These marketing efforts successfully captured the interest of both new and existing customers, driving an increase in demand for dining in-person. In addition to these strategies, we suggested the implementation of a marketing plan that introduced a “Black Gold Card” and personalized exclusive small gifts to reward high-quality customers. This approach aimed to attract and retain customers, enhance loyalty, increase repeat business, and foster interaction and positive word-of-mouth.

Our achievements

Ultimately, through close collaboration between our BOM Creation team and the client, Osaka Bar’s brand awareness quickly expanded, leading to a significant improvement in business performance.