Miso

Miso is a Japanese light cuisine restaurant that focuses on healthy and nutritious combinations.

Miso is a Japanese light cuisine restaurant that focuses on healthy and nutritious combinations. However, due to intense market competition, the business was not performing as well as desired. To attract more customers, BOM Creation conducted a thorough analysis of Miso’s market situation and tailored a marketing and promotion plan. The key marketing strategies included content creation and promotion on various platforms, website design and development, advertising design and promotion, and database development, covering different target audiences through multiple channels.

Web Design

Through the BOM Creation team’s promotion of Miso’s healthy eating philosophy, the restaurant’s brand story, and the process of dish preparation on popular social media platforms, we captured the attention of numerous young people and food enthusiasts. Additionally, to enhance Miso’s online visibility, we suggested improvements to the website, such as adding restaurant promotional videos, online reservation services, and customer feedback collection areas.

Our achievements

The addition of Mailchimp email marketing tools allowed precise collection of customer emails, facilitating the release of more event advertisements, online promotional materials, and new menus for Miso. This increased customer engagement and interaction, enhancing the overall customer experience. Through BOM Creation’s diversified marketing and promotion approaches, we elevated the restaurant’s visibility and exposure, leading to rapid business growth.