Masuya is a high-quality, authentic, and well-established Japanese cuisine restaurant. However, facing intense market competition and lacking effective promotion and innovation, the business was struggling, and they were eager for a change and increased exposure. To achieve this goal, they decided to collaborate with us. The BOM Creation creative team, understanding Masuya’s current situation, devised a marketing and promotion plan that aligned with the restaurant’s present conditions, fundamentally improving their operations. Starting with Masuya’s unique characteristics, we recommended a repositioning of their personal brand and innovations to the menu. Leveraging popular social media platforms, we promoted the new brand philosophy. Through sharing and spreading, Masuya reached a broader audience, attracting more consumers. A well-designed website is crucial for brand elevation and business development. Through video and text promotions, customers could experience Masuya’s innovation and sincerity towards cuisine visually and emotionally.