IKKYU
IKKYU Corrective Massage Therapy is a remedial massage clinic (Seitai) located in St Leonards, NSW, Australia.
IKKYU, a remedial massage center with a focus on expertise, faced challenges in business due to a lack of accurate self-promotion, making it difficult for potential customers to understand the true philosophy of the establishment. To assist them in conveying their philosophy correctly, IKKYU engaged in a deep collaboration with BOM Creation. Our team customized a personalized marketing and promotion plan, including the creation and promotion of content on various platforms, personal brand positioning and promotion, website design and improvement, and database development.
Web Design
By publishing high-quality content on popular social media platforms that matched their professionalism, sharing customer experiences, and imparting expert care knowledge, we enabled customers to more accurately grasp IKKYU’s brand philosophy. This approach garnered positive word-of-mouth among users, establishing a strong brand image. Additionally, to enhance brand awareness and customer loyalty further, we recommended building a new website. The website not only emphasized their professionalism but also offered online booking services and a customer feedback collection area, facilitating customer interaction and feedback. This allowed IKKYU to better understand customer needs and adjust services promptly.
Our achievements
Lastly, by collecting user email addresses and utilizing Mailchimp, we sent targeted marketing emails to different user groups, introducing the latest promotions and services, further conveying the brand’s philosophy. Through the comprehensive use of these channels, we ultimately helped IKKYU successfully communicate the correct brand philosophy and attract high-quality customers that closely matched their offerings. The client was highly satisfied with the results.